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Dawn DiMicco


Build the System.

Become the Standard.

Elite business and mindset coaching for high performers.
Based in DeLand, FL. Coaching clients nationwide via Zoom.

Schedule a FREE Strategy Call

This Isn’t Life Coaching.
This Is Performance Engineering.


You already have the drive.
Now you need the system, standards, and strategic pressure that create undeniable results.

 

I coach:

 

Teams, entrepreneurs, and growth-stage leaders

Real estate and Insurance pros scaling volume and teams

High-performers who want to stop plateauing

Professionals ready to compete at their actual capacity

 

You don’t need more motivation. You need alignment, discipline, and execution.

What Makes This Different?

This isn’t theory. This is built on experience, data, and results — backed by credentials, proven frameworks, and relentless accountability.

In-person or virtual. Either way, the standard doesn’t change.

Clarity That Cuts Through The Noise

You’ll stop guessing and start executing with precision.
We define exactly what matters — and cut the rest.

Discipline That Drives Behavior

Strategy means nothing without consistency.
We build habits that drive results even on your worst days.

Execution That Creates Separation

You won’t just plan. You’ll move.
We measure action, adjust fast, and keep pressure high.

Coaching Options

1-on-1 Coaching

Cut through the noise.
You’ll get clear on what matters, lock in the right habits, and build disciplined momentum.
This isn’t surface-level support — it’s high-accountability execution built around your goals.

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Team Performance Consulting

Culture, communication, and clarity — measured and trained.
We work with leadership and teams to raise standards, fix friction, and unlock performance.
Think less meetings, more results.

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Speaking and Keynotes

Ignite the room. Shift the standard.
These aren’t feel-good talks. They’re fire-starter sessions that drive action and upgrade mindsets.
Perfect for team offsites, real estate offices, leadership events, and women’s groups.

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Measured in Wins — Not Words

Clients increase revenue.
Lead stronger teams.
Build unshakable habits.
And stop wasting energy on the wrong things.

After just one meeting with Dawn, I felt re-energized and excited to grow my business. She doesn't mess around-she's confident, knowledgeable, and knows how to get her clients results. Each time I get stuck, she knows the exact right step to help "unstick" me.

Brittany Meoska

Speaker and Coach

Working with Dawn has taken my business to new levels. Her Ignite Excellence Program completely transformed my mindset! Thanks to our work together I began actually getting clients and started charging more than I ever imagined. How I approach my business has completely changed.

Jessica Stahlnecker

Online Fitness and Nutrition Coach

Dawn's session was nothing short of magical! The energy and insights she brought to the team were truly inspiring and resonated deeply with all of us.

 

Her ability to connect with the audience and share powerful messages about excellence and positivity made a lasting impact.

Adam Basset

Assistant Vice President - Employee Support, L'Oréal USA - BEST HR

Dawn offers tremendous value to companies. She was knowledgeable about our business vertical, she engaged the staff, it was both collaborative and full of energy. The session was geared towards teamwork, training and getting out of your comfort zone. It was a very positive experience for our team members and left with great take aways and strategies for growth.

Jessica Boone

National Coordinator of Women’s Sports 

Last week's presentation was truly impactful, leaving my team inspired days later. The concept of 'Controlling the Controllables' resonated deeply within our HR contact center, and we're excited to adopt it as our new mantra.

 

The LADDER technique for communication was also a standout, providing us with practical tools for our next training. Your presentations always set a high bar, and this was no exception!

Peggy Anne Black

Manager, Employee Support - L'Oréal USA BEST HR

Dawn’s background in social work is what encouraged me to seek out her skills to assist me with building my confidence, my self-esteem and assist me in becoming a better speaker. 

 

I highly recommend Dawn and her ability to individualize a plan for you depending on your needs, aspirations and goals. You will not be disappointed!

Jerelyn Smith

RDH, MSDH, CDA, FADHA

Dawn was able to help me put together a solid strategy because she asked great questions and consistently dug deeper to help me gain clarity.

 

Together, we developed a plan to promote and implement a new product I am working on.  She made great suggestions centered around my promotion style.

 

I’d definitely work with her again on future projects 👍

Daryl Hamel

Speaker, Trainer, and Coach

Dawn is a great communicator who is prepared and passionate which creates a firey flow of energy throughout the session.

 

Her message was tailored to our group so we could clearly understand and apply the strategies to our personal lives. 

 

I would be excited to work with her again and would absolutely recommend her to friends and family!

Kylie Haywood

Replay Support Manager

I immediately purchased the Ignite Excellence Starter Bundle after a training Dawn conducted at our Financial Services base office.

 

During my coaching call, we discussed the importance of finding my niche. By the time our hour was over, I had identified my niche and had a clear direction for my brand.

 

Thank you, Dawn! I know where I’m headed, I’m taking action, and I’m excited to get 1% better every day!

Althea McLeish

The Money Nurse, Financial Coach

I needed a change. Not a random quick fix, but a REAL Transformation. Dawn helped me formulate a game plan I could stick with. I have remained motivated, consistent and disciplined. Together we have changed my life.

Erin Raymond

Dropped 18 lbs and 2 pant sizes

Working with Dawn has been a career changer. She identifies areas for improvement while fostering confidence in your strengths. Thanks to her mentorship, I've gained invaluable skills and perspectives that have propelled me towards achieving my goals.

Kalee Young

Replay Support Manager

Our office launched a new program with Dawn; it’s inspiring and focuses on ways to Ignite Excellence! I loved the nut and string example she utilized in our last training; my mind was amazed. Her strategies for creating a process for a winning day has our team excited for a strong 2025.

Nancy Heffernan

Courtney Paat State Farm

The Coach Behind the Results


Dawn DiMicco isn’t another mindset guru.


She’s a collegiate athlete turned performance strategist with a track record of helping real people win.

 

🔥 MSW + Mental Performance Mastery Certified

🔥 Former fitness & nutrition coach

🔥 Known for elite strategy, direct feedback and no fluff accountability

🔥 Trusted by teams, brokerages and high performers

🔥 Obsessed with Results - not just motivation

 

This is strategic. Structured. Standard-raising work.

MORE ABOUT DAWN

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